SXSW is really a commitment. There are shows around the clock, and you've got to get up pretty early in the morning for some performances. I didn't. Every year, I hope to make it to the KGSR Four Seasons morning broadcasts, but every year, I sleep in. I couldn't even get it going in time to see Old 97's at 8:30am, and you know how much I like them. I did managed to scurry out of my home in time to catch a bit of Rhett and Murry at their KUT set at the Hilton though (9:45am, a little better).
Then it was on to the Convention Center to see some shows on the day stage. It's a great way to see a happening band without all the crowds and late-night mayhem. I finally got to see Fitz and the Tantrums, who are great and have played a million shows this week. Really an amazing fun act. I also caught a bit of the Black Angels and Black Joe Lewis in there, too (apparently, having the word "black" in your name is a good strategy. Think about it). I even caught a really cool panel while I was in there on engaging super fans as a marketing amplifier.
Then it was the last SX performances of Old 97's, the Brooklyn Vegan party at Barbarella and then a quick hike to Maggie Mae's for a Rhett/Murry duo. I could have called it quits right there and been content, but there's more to come for Friday night. Stay tuned.
Fitz and the Tantrums were completely amazing, even for the 2pm afternoon crowd. They had everyone up on their feet and dancing!
Old 97's Every Night is Friday Night (sorry left the gain down on my camera. They didn't sound this hollow)
Fitz and the Tantrums - Money Grabber
Old 97's Victoria
Rhett and Murry - Singular Girl
Rhett and Murry - Lonely Holiday